Finding the right spot on the spectrum
Clickbait article headlines and book titles each have their own place in your marketing writing — here’s how to find it.
Vignette or story?
Do you know the difference between vignettes and stories, and when to use each in your marketing emails? Here I’m breaking that down for you so you can create your next newsletter with confidence.
Are you saving the world, too?
Write in your own voice by getting excited about the Big Picture
Write like you're talking to your dog
3 tricks to find your Unique Email Voice and pretend insecurity doesn’t exist
The ridiculous reason entrepreneurs don't send marketing emails more often
Plus tips for getting started on tweaks to your messaging
We have the same problem, you and me
One thing always gets me closer to solving this messaging problem we share.
Is your marketing shouting or persuading?
When you want to convince the people safe in their own thoughts on dry sand to hop aboard your party boat for an adventure in changing their mind, you start small and slow.
